Task
The Leeway company is a transport and logistics trading company with an official representative office abroad. The main trading activity is conducted in China, so the creation of a website for a transport company in two languages, Russian and Chinese, has become a priority. We were faced with the task of creating a corporate identity, logo and turnkey web design from scratch. The resource was supposed to host all the services, necessary regulatory documents, contacts and a working feedback form. The multilingual site also needed to be adapted for mobile devices, with adequate display of both versions of the site – Russian and Chinese.
Solution
The corporate identity of the company, including the logo and website design, was developed from scratch by the designer of the Red Click company. We have proposed several style and web design options that reflect the Leeway business concept. The layout of the future site for the transport company Leeway was designed according to the wishes of the client. Using the layout layout of the resource, we wrote unique SEO texts that were translated into Chinese for a multilingual version of the site. All work with text content was carried out in accordance with the compiled semantic core of the site and the list of services provided by the customer.
Result
Our task was to create a website for the transportation of international specifics – to create a bilingual site with adapted content. The transport and logistics company “Leeway” has gained its vivid image, thanks to the created corporate identity. Upon completion of the work, the client received a fully working site with multilingual functionality, adapted for mobile devices. Each text is unique, and is based on carefully selected keywords in the list of services. The site looks attractive and professional. Switching languages is done using the one-button function. A feedback form works, which helps to quickly find potential customers.
